How do I Become a Pet Influencer?

A pet influencer refers to a famous dog, cat or other furry, or scaly animal whose presence is notable on social media. These “infurrencers” engage their pet owners and other interested audiences through cute and engaging posts. At times, they can be called upon to promote Brands that are outside of the pet industry– notable collaborations can include Mercedes Benz, The Body Shop and even makeup brand Urban Decay.

To define your fluffy friend as a pet influencer, they must first meet the criteria below:

  1. Own a social media account
  2. Actively Engage their Followers
  3. Take part in Brand Endorsements

Owning a Social Media Account

Though the popular choice of many influencers would be Instagram, it might be worthwhile to explore other alternatives such as TikTok and YouTube to amass a wider audience. 

Each social media platform has its benefits, so take time to look closely into how the platform can best accommodate the type of content your pet would most likely perform best in. 

For example, Instagram would be great for pet owners whose pets enjoy posing in front of the camera. If you have an active pet whose personality shines best through the moving image, Tiktok’s video-based social media platform might be the better choice for you!

At any rate, it’s always good to explore and try out each platform. You can even amass audiences via multiple platforms!

Engaging Your Followers

To maintain your pet’s image as a notable influencer, it is best to actively engage followers via content. As a pet owner, you are likely to have many images of your furry best friend (as we do!). Upload these images to keep their followers updated on what your pet is up to! 

Keeping a strong relationship with your audience is a great way to maintain media engagement, and to ensure their followers are continually excited for what’s to come.

Brand Endorsements

Last but not least, securing an endorsement deal with Brands is a great way to reaffirm your pet’s position as a pet influencer.

Here at Pawjourr powered by The Woof Agency, we provide many job opportunities for pet owners to connect with international Brands. Our ever-growing list of Brand connections ensure that there is something for everyone– be it the Brands you already love, or to try something new, check out our list of campaigns here!

Do take note of the eligibility criteria before applying.

Alternatively, you can also join us as a pet influencer here!


To be a pet influencer is not an easy task. It requires patience on your part to continually upload and work hard to engage with your pet’s followers. Regardless, pet influencing also invites you to bond with your pet. 

From taking pictures to trying out new snacks together, Pet influencing is a hobby (for some, a career!) that is rewarding to both you, and your adorable pet.

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