Brand's Resources/Creator's Academy

Pawjourr’s Creators: Xoxomeows

Damien PohDecember 06, 2022~ 2 mins read

Once again, we’re back with our Pawjourr Spotlight series where we highlight Pawjourr Creators that create content in their unique way. Today, we’ll be talking about xoxomeows; Luna the Ragdoll, and Lumi the Chinchilla Persian, aged four and three respectively.

Meet Luna and Lumi

Our veteran #PawjourrCreator is known for their talents in modeling and creating content, perfect for marketing assets of any kind — stills, videos, product reviews, they got it covered!

In front of the camera, they are nothing short of poise and elegance, because according to their pawmom, Wan Ting, “they are vain like that!” Luna and Lumi find pleasure in dressing up, and the perks that come with the job; new treats now and then. 

But don’t be fooled by their appearances. Behind cameras, they are playful, clingy, and always curious. Their adventurous nature makes it an ease for their cheeky pawmom to put on elaborate costumes on them – and they’ll remain unfazed!

Luna and Lumi donning their Halloween costume

The beginning of their content creator journey

It was in 2021 when our creators joined the #Pawjourr community. But their content creation journey started before that. As a first-time pet owner, Wan Ting was introduced to the foreign concept of being a pet creator. 

With no social media habits, Wan Ting simply used their Instagram account as a photo dump of her fur kids’ lives. But soon enough, a company reached out for a collaboration, and that’s when they secured their first gig. 

Crafting captions, doing up the deliverables, and planning her angles. These did not come naturally to her. Wan Ting was so nervous about completing her first gig with her fur kids. As she looks back, she recalls, “ It was all for the fun of it, and it still is for us now for all the campaigns we take on.”

Luna licking lips with @applawssg

It never gets old

But now, present-day Wan Ting is no stranger to being a pet creator. Luna and Lumi have appeared in advertisement videos, and countless campaigns with brands like Farmer’s Market, NUTRIPE, Applaws, Aatas Cat.

They have even taken part in on-site video shoots, where they helped create marketing assets for ByteDance!

Luna on set for a photoshoot with ByteDance

Work with Pawjourr’s pool of creators today!

Our creators have come a long way, but this is just the beginning. Having worked on countless campaigns, and helping out on many shoots, Luna and Lumi have experience that so few out there have. And they’re going to keep growing!

Want to work with talented pet models like xoxomeows? Reach out to today!

* This blog is designed to be a community where pet owners can learn and share. The views expressed in each post are the opinion of the author and not necessarily endorsed by Pawjourr. Always consult your veterinarian for professional advice.


Damien Poh

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