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Why brands should leverage short-form content: Instagram Reels, TikTokWhy brands should leverage short-form content: Instagram Reels, TikTok

Why brands should leverage short-form content: Instagram Reels, TikTok

Damien PohJanuary 26, 2023

Since 2020, consumption of short-form content has been on the rise… why? Read all about it now!

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7 Common Mistakes in Social Media Management7 Common Mistakes in Social Media Management

7 Common Mistakes in Social Media Management

Damien PohDecember 28, 2022

The biggest mistakes you can ever make and here’s how you can avoid them!

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2022 Instagram Algorithm Explained – and what it means for brands2022 Instagram Algorithm Explained – and what it means for brands

2022 Instagram Algorithm Explained – and what it means for brands

Damien PohDecember 14, 2022

Instagram’s algorithm is no longer a mystery. Stay ahead by playing your cards right today!

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Instagram scheduling – and what it means for brandsInstagram scheduling – and what it means for brands

Instagram scheduling – and what it means for brands

Damien PohNovember 16, 2022

Instagram has just released a brand new feature, rolling out globally in the coming weeks. Read to find out!

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Instagram Reels vs TikTok: Which is better?Instagram Reels vs TikTok: Which is better?

Instagram Reels vs TikTok: Which is better?

PawjourrSeptember 06, 2022

A brand’s guide to posting video content online. When should you use an IG reel or TikTok?

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Increase engagement with your followers.Increase engagement with your followers.

Increase engagement with your followers.

Victor YeoFebruary 16, 2022

Here are some tried and tested strategies to have your followers coming back for more!

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Make your pawpals even prettier with these editing appsMake your pawpals even prettier with these editing apps

Make your pawpals even prettier with these editing apps

PawjourrJanuary 12, 2022

Third-party apps have come along way to make the editing process easy. Lets look at some apps that can make your Instagram and TikTok content better.

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10 Instagram Accounts You Should Be Following10 Instagram Accounts You Should Be Following

10 Instagram Accounts You Should Be Following

PawjourrJanuary 07, 2022

From paw vloggers to fashion pawdels, stay-home cats to outdoor doggos, here are 10 Instagram accounts you should be following!

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Understanding Instagram’s AlgorithmUnderstanding Instagram’s Algorithm

Understanding Instagram’s Algorithm

PawjourrDecember 08, 2021

In a new update, Instagram rolled out the new Instagram Algorithm 2021. Let’s explore its metrics and how you can make it work for you

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Exploring Instagram’s FunctionsExploring Instagram’s Functions

Exploring Instagram’s Functions

PawjourrDecember 03, 2021

Instagram has been constantly evolving since its debut in 2010. What used to be just a platform to share images has now become a network for conversations, content creation, and e-commerce. Let’s walk through some of the latest game-changers to the app this year.

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Boosting your posts on InstagramBoosting your posts on Instagram

Boosting your posts on Instagram

PawjourrNovember 30, 2021

When you boost a post on Instagram, what does it do? We’ll give you a quick tour of this new function for your pet influencing journey.

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Writing a good captionWriting a good caption

Writing a good caption

PawjourrNovember 26, 2021

In four steps, we will guide you through the process of writing a good caption for your Instagram posts.

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Sponsorships vs ExclusivitySponsorships vs Exclusivity

Sponsorships vs Exclusivity

PawjourrNovember 19, 2021

Everybody knows what sponsorships are — at least vaguely. We last explored how to get your pet sponsored too. However, there is another category of partnerships. Exclusivity. How are they different? Is one better than the other? Lets know more about exclusivity and understand why it is an equally valid strategy for Pet Influencers. Definitions […]

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Understanding Instagram InsightsUnderstanding Instagram Insights

Understanding Instagram Insights

PawjourrNovember 09, 2021

How does knowing my insights change the way I make content more effective?

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5 tips to up your Instagram game!5 tips to up your Instagram game!

5 tips to up your Instagram game!

PawjourrNovember 02, 2021

Is your pet more famous than you on social media? Do you put more effort into taking pictures of your pet than you do for yourself? Is your pet’s fanbase more than just your friends and family? If the answer is yes to all three of these questions, then you probably have a pet influencer […]

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Converting To A Creator Account : What to expectConverting To A Creator Account : What to expect

Converting To A Creator Account : What to expect

PawjourrNovember 01, 2021

Instagram Creator Accounts are perfect for pawrents looking to make the most out of their instagram experience. If you’re looking to find out more about the relationship between your audience and the content you post, this article will bring you up to speed. Detailed insights and analytics Insights are pivotal to growing your presence on […]

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Starting a social media page for your petStarting a social media page for your pet

Starting a social media page for your pet

whiskers_hollandlopFebruary 06, 2021

How to make your pet an Instagram star Whiskers started her own Instagram account just last year, and ever since it has garnered 130+ followers as of today. Every time she comes out to play, there would be at least one post of her mischief in the house. Now that there is another member of […]

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